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It's
not every day that gamelord.org gets a chance to talk to
one of the biggest characters in the Video Game Industry.
Hell, we're lucky not to get sued or shut down on a daily
basis. This is unquestionably the highest honor for our
magazine and I don't have enough pages to give the man the
praise that he so deserves. He is Kelly Flock and he is
the President of 989 Studios.
In his 16 years of industry involvement, Kelly Flock has
worked the video game circuit and his impressive resume
shows that he has worked at most of the top companies including
Electronic Arts, Activision, LucasArts, Trimark Interactive
and, of course, 989 Studios. Formerly Sony Interactive Studios
America, 989 Studios is a publisher best known for its Twisted
Metal Series, Gameday series and now, Syphon Filter.
To say, Kelly Flock is respected by his employees is an
understatement. He is not only respected by his employees,
he is definitely well loved. If you're not an employee,
you either hate him or you love him. One thing you will
always see is that he has a bigger heart than he will ever
admit to. He is also the king of the pranksters and in interviews,
his honest and politically incorrect approach to the questions
makes him the most notorious President around. A controversial
interview last year with Next Generation Magazine pushed
him farther into Super Stardom as he went on to assault
EA's Madden Football, a direct competitor to 989 Studios'
NFL Gameday. We can only hope to have a more controversial
interview than the one printed in Next Generation.
One of the things you learn when you field questions for
the President of a company, is that you won't get many responses
as everyone is worried about their job. Although we didn't
get many, the questions are as follows:
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| Hi
Kelly, it's proven that 989 Studios has become one of the top
publishers for the Sony Playstation. Are you satisfied with
the success of the Studios or did you believe that your Studio
would do better than you had? |
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The studio did much better than I did.
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| We
know that 989 Studios is owned by Sony, however, the Dreamcast
by Sega has shown early success and Publishers such as EA have
already jumped on board. I do not expect any one from Sony to
say that the Dreamcast will continue to succeed, but being an
industry veteran you no doubt realize the problems Sega will
face in the upcoming months for the Dreamcast. Bernie Stolar
couldn't save them from the problems that were never eradicated
from Sega. In your opinion, do you think Sega can overcome their
problems and what are the main problems they face at Sega? |
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I really don't have any idea what you are talking about.
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| As
of late, 989 Studios has become known as the sequel company
by the many game publications. Some magazine editors have gone
so far as to say, "No More Sequels". Although it's definitely
important for the sports titles such as NFL Gameday to release
every year, many non-sports games in their 4th and 5th iteration
are being released by 989 Studios to the playstation. It is
feasible to believe that the release of these sequels will strengthen
the franchise of the title. It is also feasible to believe that
most of the consumers will forget any bad sequels when the PSX2
versions of these games are released. What is it that you say
to the editors when this question arises? |
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Here's another 989 jacket, so shut the fuck up.
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| In
many ways, Electronic Arts is the only competitor to 989 Studios.
You, of course, have once worked for the publishing giant and
still have friends that are employed by them. In the Next Generation
interview you slam them along with Madden Football. Is there
any real animosity with EA or is it just misunderstood fun you're
poking at them? |
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They
really weren't a publishing giant when I worked for them.
That all happened later, and there's probably a direct correlation.
Actually, I went after EA like a rabid dog because just days
before that fabled interview some people at EA had once again
attempted to raid 989 development, and they were trying to
steal one of our developers. So I was mad. Other than 989,
EA was my favorite company to work for. Okay, other than Lucasfilm
Games and 989, EA was my favorite company to work for. I think
the current senior management is first rate, and I especially
appreciate how smart, competitive, and rich they are. I think
of EA as a company that everyone is either coming from or
going to. I still think the product quality went into a steep
decline for several years, but it's recovering. I prefer our
sports lineup to EA's, but by no means are their games as
weak as they were a few years ago. Some of the best people
are in that company, and for the most part they still have
a sense of humor ('cause they still speak to me). Interestingly,
the EA employees who took the greatest offense at my interview
have never met me, but I understand they would like to. In
a dark alley. Alone.
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| One
of the top members of Sony has announced that they are working
on the Playstation 3 chip. Although we are confused as to why
anything like this would ever be mentioned before the actual
release of the Playstation 2, are there benefits to bringing
this information out to the public so early? |
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Even if it's true, I don't think it's going to make any difference
to the success of PlayStation 2. I don't see any benefit to
an early announcement, but it wouldn't surprise me to hear
that Sony is working on advanced technologies that won't come
to market for years.
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| What
is most impressive is that during your Presidency of Sony Interactive
Studios / 989 Studios, you have completely taken a company crippled
with problems and transformed it into a company that is at the
top of all Publishing companies for the Playstation. Do you
find that there were some key moments that were vital to 989
Studios success or was it mostly a combined effort and rebuilding? |
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We were lucky as hell. Sony Computer Entertainment's support
for the first three years of our game development helped create
an incredible body of intellectual property to build on. The
key moment for me was the back to back release of Syphon Filter
on PlayStation and Everquest on PC. We're the only publisher
EVER to have the number one PC and the number on PlayStation
game, and to have them be different games.
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| Donald
Vercelli or "Verch" as the women like to call him is now back
from his venture into the land of Trip Hawkins. We know you
didn't hire him back for his charm, did you hire him back because
you needed someone to beat down at Foosball? |
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Actually, we wouldn't hire "Verch" back under any circumstances.
We strongly recommended against Verant hiring him, but I understand
he had such great dirt on Smedley and McQuaid that they had
no choice. They pleaded for us to house him in our building
as they wanted him as far away from San Diego as possible.
We very reluctantly agreed to give him a small, windowless
office with the noisiest air conditioning available provided
he kept his uncontrollable cursing in check. Well, as you
can see from the fine undercover work of the Gamelord staff,
Verch managed to play by the rules for all of three days.
We popped champagne when we successfully foisted him on 3D0.
His nickname ought to be "bad penny."
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We
understand that you enjoy Teppan restaurants in Japan, specifically
in Tokyo. These are the restaurants where they cook food right
in front of you. We also understand that you are fond of the
whole shell crabs they serve at these restaurants. Can you
share any experiences with whole shell crabs and give our
readers advice on how one would eat a whole shell crab?
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This actually a quite funny story. Like many Americans, I
know very little about Japanese etiquette. One of the producers
on the trip told me one way to show your appreciation for
the Teppan style of cooking is to spit your food out in the
direction of the grill, contaminating as many other items
as you can. A partially cooked soft shell crab, along with
a large quantity of beer, makes for an excellent projectile.
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| Julius
Willis wants to know when you are going to open up 989 Films
and let Julius run the Studio? |
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I've seen Julius's work on public access, and it's filth filth
filth!
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| Hunter
Luisi is one of your Producers and our readers would like to
know if you think he is ever going to get married and who you
believe he would get married to? |
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I have it on good authority that he is about to elope with
Maria.
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| This
question or questions have come many times in so many forms,
such as the
Luisi's?
or what
are you thinking when you hire a Luisi to work for you?
so I will list the non-redundant Luisi questions here and see
if you'll answer them? |
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1. What embarrassing photo does Hunter Luisi have of you
that is keeping him from getting fired?
I'm sorry. He won't let me discuss it.
2. If you start your own company do the Luisi's have to
come along?
Only if they make me an offer I can't refuse.
3. How many games does it take for Hunter or Seth Luisi
to have cancelled under him before he is put back in the testing
department?
Well, we've only cancelled one. Of course, it's always the
same one and we've done it two or three times.
4. If you don't actually work, do you get moved up to
Seth Luisi status?
Hmmm, kind of a mean question. Seth works harder than a lot
of others who spend most of their day arranging contributions
to the Gamelord site.
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| If
you and Molly Smith got into a fight, who would win? |
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Molly. Absolutely. But
I'd probably get real excited.
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| Why
do employees call the 989 San Diego studio, "Sanctuary"?
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That was before Julius
relocated down there.
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| We
know you like jokes and you like to get your employees into
confrontations. Who is the most evil... Alan Becker, Connie
Booth or Jonathan Beard? |
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Well, when I see Al Pacino
in Devil's Advocate I think of Allan. When I watched Heather
in Blair Witch I thought of Connie. Jay is, as everyone knows,
my favorite, and I think of him when I see the farmer in Babe.
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| When
you talk to Jay on the phone do you put on a pair of rubber
boots? |
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Yes, I kept the ones I
used for Smedley. I have to send them out for cleaning whenever
he says "awesome."
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| What
game, if any, do you consider a Franchise killer from 989 Studios?
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I don't really understand
the question. Do you mean a game that killed a franchise (Jet
Moto 2), or a game that dominates it's franchise so no one
else can get in (Twisted Metal), or a game that killed someone
else's franchise (like Everquest nearly did to UO)
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| One
of the most impressive things about you is the fact that you
are a gamer. This is not necessarily true of other Presidents
from other Publishers. We'd like to know what is your favorite
game and what type of game do you like to play? |
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My favorite right now
is CTR. I like games I can play with my kids so my favorites
are four player. Poy Poy, Bomberman. By myself I like NHL
Faceoff, Supercross Circuit, Rally Cross, and one or two others.
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| Was
Ben Harrison crazier than Tom Tobey? |
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At one time or another,
everyone associated with Blasto went crazier than anyone else
associated with it.
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| Are
you Matt Duncan's father? |
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No, I've met his father
and it's Mr. Fantastic.
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| We
understand that you are a big hockey fan. It's almost certain
that the Los Angeles Kings with the addition of Ziggy Palffy
will win the Stanley Cup (barring any injuries, of course).
Why is it that when I play the LA Kings in NHL Faceoff they
suck? |
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'Cause Kelly Ryan is an
Orange County, Duck-loving S.O.B. who doesn't listen to me,
and Solwerks is led by a huge Philadelphia fan. Go Kings.
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| Credits |
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Thanks to everyone who submitted
questions for the interview, hopefully, we get a chance to
talk to Kelly later on. He is a good sport and we wish him
well in his future.
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